| Initiative Title | Create new display materials for CAPE |
|---|---|
| Submitted in Previous Year(s) | No |
| Critical Information, Notes, Justification, Rationale | CAPE represents itself and many times the entire college at job fairs and expos. In order to present the college in the best light, new display materials are needed to attract attendees to our table. These need to feature our new campus and new buildings as well as products and services offered by CAPE. |
| Consequences of this initiative not being funded | The college's public image will be outdated, behind the times, and unattractive. This could affect both credit and non-credit enrollment. |
| Department Goals | Build effective promotion and awareness |
| Programs | Driving/CASAC, Workforce Development / HSE, Programming and Business Solutions |
| Locations | Main Campus, Newburgh Campus, Other Instructional Site |
| Estimated Completion Date | 09/01/2014 |
| Will this initiative span multiple budget years? | No |
| Importance | High |
| Funding Source | Operating Budget |
| Created | 06/03/2014 2:07 pm |
| Updated | 06/03/2014 2:07 pm |
| Goal | How will the initiative support this institutional goal? |
|---|---|
|
A new display, with photos of the Newburgh campus, will help to attract new students and clients to the college. |
|
An attractive, up to date display will help to enhance the college's image with external customers and the general public. Pictures of the Newburgh campus will help to allay fears about attending in Newburgh. A new display will help to attract people to our booth where we can then speak to them, determine their needs and interests and how the college can help them. |
|
A new display for the college to use at job fairs and expos will help to attract new and diverse potential customers which will allow us to discover new markets and develop new training products to meet their needs. |
| Action Step | Responsible Party | Order |
|---|
| Outcome | Order |
|---|---|
| Greater visibility for the college at expos and job fairs, enhancement of our image as up to date and student friendly. Recruitment of new clients and students. | 1 |
| Method | Description | Other Method | Responsible Party |
|---|---|---|---|
| Observations | Information can be collected while observing “events” (including, sponsored activities, student {office staff} sessions, etc.) in the natural setting. Observation can provide information on student behaviors and attitudes. | Linda Ferris |
| INITIAL YEAR COST: | $250.00 |
|---|---|
| RECURRING COST: | $0.00 |
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| full size retractable sign | $250.00 |
|
|
| TOTAL: | $250.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| preparation of graphics for sign production company | $0.00 / 0.00 |
|
|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
This initiative is not ready for prioritization.
| Date | Department Name | Status | Cost to Date | Funding Source | |
|---|---|---|---|---|---|
| No results found. | |||||