Implement Marketing Plan for SUNY Orange Library Instruction Program :: PIP System (SUNY Orange)

Implement Marketing Plan for SUNY Orange Library Instruction Program Print All

Initiative Title	Implement Marketing Plan for SUNY Orange Library Instruction Program
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	The librarians have developed a draft marketing plan which utilizes marketing principles to draw interest and attention to existing services, and to guide development of new initiatives. For 2017-18, we are focusing on the Library Instruction Program and this initiative is intended to support those efforts. Taking a more comprehensive look at the program as a whole, we intend to develop clear and comprehensive printed and online materials, consistent statistics, thoroughly integrated assessments and surveys, and effective introductions to the concepts of information literacy that enhance the existing program. This initiative is an outgrowth of departmental discussions pertaining to the Information Literacy Outreach initiative from 2016-17.
Consequences of this initiative not being funded	Funds to support the initiative will be located within the existing budget.
Department Goals	Provide an effective program of Library Instruction where students will learn the methods and processes necessary to effectively carry out research for scholarly purposes and the pursuit of life-long learning.
Programs
Locations	Main Campus, Newburgh Campus
Estimated Completion Date
Will this initiative span multiple budget years?	Yes
Importance	High
Funding Source	Request for Prioritization
Created	11/18/2016 11:06 am
Updated	11/18/2016 11:06 am

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.	This initiative is directly designed to raise awareness of the library and its services supporting information literacy.
ACADEMIC MASTER PLAN 2016-2020 The Student Experience Objective #3: Enhance academic support and services by effectively utilizing equipment, facilities, personnel, and technology to meet our students’ needs.
ACADEMIC MASTER PLAN 2016-2020 Preparation and Success Objective #2: Develop and implement ongoing academic support for continuing students.	The initiative includes both marketing to enhance awareness of services and development of virtual support materials to expand access to and understanding of library resources.

Action Steps

Action Step	Responsible Party	Order
Identify specific marketing outreach and promotion methods	Librarians	1
Determine message and brand to develop a comprehensive program framework	Librarians	2
Develop clear and comprehensive printed and online materials	Librarians	3
Capture consistent statistics to support assessment methods	Librarians	4

Expected Outcomes

Outcome	Order
Increased awareness of library information literacy services	1
Increase in the variety of ways students can obtain information regarding research methods	2
Consistent, clear and comprehensive printed and online materials.	3

Assessment Methods

Method	Description	Other Method	Responsible Party
Tracking	Usage of programs, services, participation can be tracked; demographic information may also be able to be collected.		Librarians
Observations	Information can be collected while observing “events” (including, sponsored activities, student {office staff} sessions, etc.) in the natural setting. Observation can provide information on student behaviors and attitudes.		Librarians

Resources

INITIAL YEAR COST:	$1,000.00
RECURRING COST:	$1,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
Funds for promotional materials	$1000.00 / 1000.00 (1st year)	Library
TOTAL:	$1,000.00 / $1,000.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

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Assessment

Date	Department Name	Status	Cost to Date	Funding Source
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