| Initiative Title | Implement texting service for admissions communication |
|---|---|
| Submitted in Previous Year(s) | No |
| Critical Information, Notes, Justification, Rationale | The Office of Admissions continues to investigate new and innovative ways to communicate with our students. In an effort to compete with sister institutions, we feel that texting can directly impact how quickly students complete the steps needed to enroll into SUNY Orange. We have found over the past few years that fewer students are checking their emails, even though we stress the importance that this is our official method of communication. The types of things we will communicate will be:
Students would opt-in to receive text messages when they submit their application for admission. If they do not wish to receive text messages, the could opt-out. |
| Consequences of this initiative not being funded | If we are unable to implement this initiative, we will miss out on the opportunity to have a more direct method of communication with our students. This is a great opportunity to give students a more instant and direct way to complete the enrollment process. |
| Department Goals | Purchase and implement texting as a method of communication |
| Programs | |
| Locations | |
| Estimated Completion Date | 09/04/2017 |
| Will this initiative span multiple budget years? | Yes |
| Importance | High |
| Funding Source | Request for Prioritization |
| Created | 12/01/2016 3:48 pm |
| Updated | 12/01/2016 3:48 pm |
| Goal | How will the initiative support this institutional goal? |
|---|---|
|
Implementing this method will enable us to grant instant communication with our prospective students. It would also lead to a more interactive way to connect with our students. |
| Action Step | Responsible Party | Order |
|---|---|---|
| Research companies that offer texting services | Admissions | 1 |
| Once company is selected, schedule a demonstration and invite IT and other departments that it may impact | Admissions & IT & Marketing | 2 |
| Add text opt-in on online application | Admissions & IT | 3 |
| Test texting service | Admissions, IT & Marketing | 4 |
| Once testing is complete, implement project for go live date - September 4, 2017 | Admissions & IT | 5 |
| Outcome | Order |
|---|---|
| Admissions will be able to communicate with our prospective students more efficiently | 1 |
| Method | Description | Other Method | Responsible Party |
|---|---|---|---|
| Institutional Data | Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. | Admissions & Student Services |
| INITIAL YEAR COST: | $6,000.00 |
|---|---|
| RECURRING COST: | $6,000.00 |
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| Texting | $6000.00 / 6000.00 (1st year) |
|
|
| TOTAL: | $6,000.00 / $6,000.00 | ||
This initiative is not ready for prioritization.