Increasing visibility and firmly establishing our brand on campus is critical to driving student traffic to our office.  This is an office that students are not required to visit and too often students are unaware of how we can help them achieve their career goals and objectives. By visiting the students on their turf we are increasing our exposure and are also making departments, staff, and faculty aware of our services.  Many of our sister colleges have been using meet-ups as a format to engage students and to further enhance student success.