Library Marketing and Outreach Plan Phase 2 :: PIP System (SUNY Orange)

Library Marketing and Outreach Plan Phase 2 Print All

Initiative Title	Library Marketing and Outreach Plan Phase 2
Submitted in Previous Year(s)	2017
Critical Information, Notes, Justification, Rationale	For 2018-19, continue to focus on the Library Instruction plan initiatives and action steps still to be completed.In addition, expand the scope of the plan beyond LI, taking a more comprehensive look at library services as a whole. This initiative is a continuation of departmental discussions pertaining to the Information Literacy Outreach initiative from 2016-17.
Consequences of this initiative not being funded	Funds to support the initiative will be located within the existing budget.
Department Goals	5. Build and reinforce collaborative relationships with partners within and exterior to the college, to optimize services, infrastructure, and enhance the student experience.
Programs
Locations	Main Campus, Newburgh Campus
Estimated Completion Date
Will this initiative span multiple budget years?	Yes
Importance	Medium
Funding Source
Created	11/03/2017 10:31 am
Updated	11/03/2017 11:13 am

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.	This initiative is directly designed to raise awareness of the library and its services.
ACADEMIC MASTER PLAN 2016-2020 The Student Experience Objective #3: Enhance academic support and services by effectively utilizing equipment, facilities, personnel, and technology to meet our students’ needs.
ACADEMIC MASTER PLAN 2016-2020 Preparation and Success Objective #2: Develop and implement ongoing academic support for continuing students.	The initiative includes both marketing to enhance awareness of services and development of virtual support materials to expand access to and understanding of library resources.

Action Steps

Action Step	Responsible Party	Order
Identify specific marketing outreach and promotion methods	Librarians	1
Determine message and brand to develop a comprehensive program framework	Librarians	2
Develop clear and comprehensive printed and online materials	Librarians	3
Capture consistent statistics to support assessment methods	Librarians	4
Obtain feedback to gain a clear understanding of student and faculty needs. Utilize a combination of methods: focus groups, information sessions, surveys and/or ethnographic techniques.	Librarians/Director	5
Expand library virtual services presence.	Librarians, Institutional Advancement Dept. and IT	6

Expected Outcomes

Outcome	Order
Increased awareness of library services (greater Blackboard presence, videos, etc.)	1
Increase in the variety of ways students can obtain information regarding research methods	2
Comprehensive printed and online materials,and increased numbers of video support material.	3

Assessment Methods

Method	Description	Other Method	Responsible Party
Tracking	Usage of programs, services, participation can be tracked; demographic information may also be able to be collected.		Librarians
Observations	Information can be collected while observing “events” (including, sponsored activities, student {office staff} sessions, etc.) in the natural setting. Observation can provide information on student behaviors and attitudes.		Librarians

Resources

INITIAL YEAR COST:	$1,000.00
RECURRING COST:	$1,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
Funds for promotional materials	$1000.00 / 1000.00 (1st year)	Library
TOTAL:	$1,000.00 / $1,000.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

Please enter How the initiative will support the chosen goals

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
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