Marketing of all programs :: PIP System (SUNY Orange)

Marketing of all programs Print All

Initiative Title	Marketing of all programs
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	With the new state-of -the-art programs in technology it is necessary to get the word out to the public, as well as high schools etc as to the new offerings.
Consequences of this initiative not being funded	Enrollment will not be maximized
Department Goals
Programs
Locations
Estimated Completion Date	08/12/2013
Will this initiative span multiple budget years?	Yes
Importance	Low
Funding Source	Request for Prioritization
Created	06/17/2013 5:03 pm
Updated	06/17/2013 5:03 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC V: Provide a clear, consistent and compelling presentation of Orange County Community College.

Action Steps

Action Step	Responsible Party	Order
Consult w/ Marketing to Develope Strategies	Marketing & Department Chair	1
Implement Strategies Through out the year	Marketing	2

Expected Outcomes

Outcome	Order
Higher enrollment due to public visibility	1

Assessment Methods

Method	Description	Other Method	Responsible Party

Resources

INITIAL YEAR COST:	$5,000.00
RECURRING COST:	$5,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
Flyers, Paper & TV ads	$5000.00 / 5000.00 (1st year)	Marketing
TOTAL:	$5,000.00 / $5,000.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

Please enter How the initiative will support the chosen goals
Please add at least one Assessment Method

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.