Secure funding for advertising/marketing/publicity.



Initiative TitleSecure funding for advertising/marketing/publicity.
Submitted in Previous Year(s)2019
Critical Information, Notes, Justification, Rationale

We seek to increase attendance at our many departmental events as these events represent an invaluable outreach opportunity for our department and our college.

Consequences of this initiative not being funded

Attendance at departmental events will continue to languish thereby undermining our ability to provide outreach to the community.

Department GoalsIncrease visibility for all department production and events.
Programs
LocationsMain Campus, Newburgh Campus
Estimated Completion Date09/30/2022
Will this initiative span multiple budget years?Yes
ImportanceMedium
Funding SourceOperating Budget
Created12/07/2021 3:22 pm
Updated12/07/2021 3:23 pm

Institutional Goals

Goal How will the initiative support this institutional goal?

Action Steps

Action Step Responsible Party Order
Request restoration of publicity budget line. Advertise our events. Departmental. 1

Expected Outcomes

Outcome Order
Increased attendance. 1
Enhance recruitment of new students through increased visibility. 2
Public acknowledgement of student effort. 3

Assessment Methods

Method Description Other Method Responsible Party
Tracking Usage of programs, services, participation can be tracked; demographic information may also be able to be collected. Departmental.

Resources

INITIAL YEAR COST: $5,000.00
RECURRING COST: $5,000.00

Equipment

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Facility

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Supply

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Staffing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Training

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Marketing

Need Cost (Initial/Recurring) Supporting Departments
Advertising. $5000.00 / 5000.00 (1st year)
  • Institutional Advancement, VP Office
  • Communications Office
TOTAL: $5,000.00 / $5,000.00

Other

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

  • Please enter How the initiative will support the chosen goals

Assessment

DateDepartment NameStatusCost to DateFunding Source 
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