2016 - 2017 Communications Office Plan

A general statement (narrative) about what the department wants to accomplish.

Last updated on: 08/09/2016 3:33 pm by Mike Albright

Shrink Box

The Communications staff has been heavily involved in many projects and initiatives across both campuses while working in collaboration with every division and nearly each unit at the College. It is our hope that this trend continues and that we continue to be viewed as a valuable service/support organization for the College.

The main thrust of the staff’s efforts remain in the areas of public relations, media relations outreach, internal communications, publications, web site, social media, student recruitment and photography. The Communications Department also provides support to the SUNY Orange Foundation in the form of public relations, journal and invitation designs, web site updating and social media support. Additionally, we are extremely involved in the outreach efforts of the Alumni Relations coordinator and have taken a more active role in student recruitment efforts.

Department Goals

Specific things the department wishes to achieve or accomplish this academic year.

# Department Goal
1 • Successfully transfer the College website to a content management system (CMS) and execute a site redesign as part of the transition.
2 • Successfully transfer the College Catalog from an online PDF process to a CMS setup.
3 • Employ and fully utilize the “What's Your Story” admissions microsite to help boost student recruitment and enrollment
4 • Streamline the College’s online web site data in conjunction with effective use of MySUNYOrange
5 • More fully integrate the web site, social media outreach and College publications so that data can be consistently utilized across all platforms.
6 • Maintain, and expand where possible, College communications with local and regional media outlets
7 • Serve as creative leaders in all efforts to fully support the College’s student recruitment and admissions efforts
8 • Develop a Campus Tour either as part of the incoming CMS or as a stand-alone feature for the website, again as a point of potential student recruitment.

Initiatives

Projects or processes that would assist you in achieving one or more of your goals this academic year.

Initiative Title Importance