PIP System (SUNY Orange)

2014 - 2015 Marketing Plan

A general statement (narrative) about what the department wants to accomplish.

Last updated on: 04/23/2014 1:23 pm by Vinnie Cazzetta

Shrink Box

The Marketing area of the Office of Institutional Advancement  supports a number of other college departments, including admissions, career and internship services, CAPE, the Lab School, Cultural Affairs, and all academic departments on both the Middletown and Newburgh Campuses. Another important marketing component is the web site.  Marketing initiatives related to the web site are under the Communication Plan.

Department Goals

Specific things the department wishes to achieve or accomplish this academic year.

# Department Goal
1 Continue to develop publications, media campaigns, direct mail and other initiatives to support the recruitment efforts of the Office of Admissions.
2 Continue to support the Cultural Affairs program with the design, layout, and distribution of two brochures supporting their events.
3 Continue to produce two course description book (one of the fall and one for the spring) for CAPE.
4 Support various departments throughout the year with the design and production of flyers, business cards, invitations, posters, signage and the like.
5 Continue to produce a advertising program for the Lab Schools.

Initiatives

Projects or processes that would assist you in achieving one or more of your goals this academic year.

Initiative Title Importance  
Funding Low
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