Build & utilize financial aid module in the CRM product to leverage Financial Aid in the Enrollment Process



Initiative TitleBuild & utilize financial aid module in the CRM product to leverage Financial Aid in the Enrollment Process
Submitted in Previous Year(s)No
Critical Information, Notes, Justification, Rationale

Admissions has been unable to utilize a students financial aid package as a recruitment tool. We would like to work with financial aid to create messaging that can be sent out automatically through our CRM encouraging students to apply and complete the financial aid process. 

We would also like to create a mechanism that would allow us to mail out a preliminary financial aid award letter with a students acceptance packet. 

Consequences of this initiative not being funded

Not staying competitive with other two-year & four-year schools. 

Department GoalsEnhance Student Communication to allow students to have a more personalized & engaging experience
Programs
LocationsMain Campus, Newburgh Campus
Estimated Completion Date03/01/2023
Will this initiative span multiple budget years?Yes
ImportanceHigh
Funding SourceOperating Budget
Created11/30/2022 10:33 pm
Updated12/01/2022 1:26 pm

Institutional Goals

Goal How will the initiative support this institutional goal?
Reduce barriers in the financial aid application completion process.
Better communication regarding a students financial aid package.

Action Steps

Action Step Responsible Party Order
Create a workflow process with Financial Aid & Fireworks Admissions 1

Expected Outcomes

Outcome Order
Better FAFSA completion rates 1

Assessment Methods

Method Description Other Method Responsible Party
Institutional Data Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. Admissions & Institutional Research

Resources

INITIAL YEAR COST: $15,000.00
RECURRING COST: $15,000.00

Equipment

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Facility

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Supply

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Staffing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Training

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Marketing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Other

Need Cost (Initial/Recurring) Supporting Departments
Continued money from operating budget for CRM $15000.00 / 15000.00 (1st year)
  • Financial Aid
  • Admissions and Recruitment
TOTAL: $15,000.00 / $15,000.00

Prioritization

This is initiative is ready for prioritization.

Assessment

DateDepartment NameStatusCost to DateFunding Source 
No results found.