Conduct a marketing analysis to determine increased marketing for CASAC Program :: PIP System (SUNY Orange)

Conduct a marketing analysis to determine increased marketing for CASAC Program Print All

Initiative Title	Conduct a marketing analysis to determine increased marketing for CASAC Program
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	Conduct a marketing analysis of current marketing methods and review possible additional marketing methods with Marketing Department in order to increase awareness and enrollment.
Consequences of this initiative not being funded	Reduced student enrollment.
Department Goals	Demonstrate financial self-sufficiency and increase the College's resources and capacity, Increase connections within the College community, Build effective promotion and awareness
Programs	Driving/CASAC
Locations	Main Campus
Estimated Completion Date	08/31/2016
Will this initiative span multiple budget years?	No
Importance	Medium
Funding Source	Operating Budget
Created	03/25/2015 9:31 am
Updated	03/25/2015 9:34 am

Institutional Goals

Goal	How will the initiative support this institutional goal?

Action Steps

Action Step	Responsible Party	Order

Expected Outcomes

Outcome	Order

Assessment Methods

Method	Description	Other Method	Responsible Party

Resources

INITIAL YEAR COST:	$0.00
RECURRING COST:	$0.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

Please add at least one Goal
Please add at least one Action Step
Please add at least one Outcome
Please add at least one Assessment Method
Please add Resources

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.