| Initiative Title | Conduct a qualtative brand assessment of marketing, recruitment and yield enrollment activities |
|---|---|
| Submitted in Previous Year(s) | No |
| Critical Information, Notes, Justification, Rationale | Competition for enrollment has never been greater. Residents of Orange County have many higher educational options from which to choose. Not only are there bachelor degree-granting institutions offering significant financial packages and creative academic programming options but online opportunities from colleges across the county are now being promoted in our county. Additionally, the number of community colleges in the State of New York now offering student housing options is at an all-time high. |
| Consequences of this initiative not being funded | If this initiative is not funded, SUNY Orange will continue to spend money on marketing, recruitment and yield strategies that are based sole on past practice and not on current data and national and regional best practices and trends. |
| Department Goals | To increase student enrollment on both the Middletown and Newburgh campuses |
| Programs | |
| Locations | Main Campus, Newburgh Campus |
| Estimated Completion Date | 06/01/2018 |
| Will this initiative span multiple budget years? | No |
| Importance | High |
| Funding Source | Request for Prioritization |
| Created | 12/08/2016 10:14 am |
| Updated | 12/08/2016 10:23 am |
| Goal | How will the initiative support this institutional goal? |
|---|
| Action Step | Responsible Party | Order |
|---|---|---|
| Submit an RFP | Office of Institutional Advancement | 1 |
| Review RFP submitted | Office of Institutional Advancement, Office of Student Services, and Vice President for Administration and Finance | 2 |
| Select consultant to conduct work | Office of Institutional Advancement | 3 |
| Contact company that was selected to perform the work | Office of Institutional Advancement | 4 |
| Oversee the project | Office of Institutional Advancement | 5 |
| Present findings to President and Vice Presidents | Office of Institutional Advancement | 6 |
| Present findings to other college groups as requested by the College President | Office of Institutional Advancement | 7 |
| Outcome | Order |
|---|---|
| A strategic student enrollment marketing, recruitment and yield that is based upon best practices, national trends, and the needs of Orange County | 1 |
| Method | Description | Other Method | Responsible Party |
|---|---|---|---|
| Student Surveys: Satisfaction Need | Surveys can be developed internally and administered to assess student frequency, importance, need and satisfaction institution’s staff, office and services and programming. | Office of Institutional Advancement and the Office of Institutional Research, Planning and Assessment | |
| Institutional Data | Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. | Office of Institutional Research, Planning, and Assessment | |
| Tracking | Usage of programs, services, participation can be tracked; demographic information may also be able to be collected. | Office of Institutional Research, Planning, and Assessment |
| INITIAL YEAR COST: | $20,000.00 |
|---|---|
| RECURRING COST: | $0.00 |
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| Consultant | $20000.00 |
|
|
| TOTAL: | $20,000.00 / $0.00 | ||
This initiative is not ready for prioritization.
| Date | Department Name | Status | Cost to Date | Funding Source | |
|---|---|---|---|---|---|
| No results found. | |||||