| Initiative Title | Continue to use market research from student survey's to determine media advertising outlets |
|---|---|
| Submitted in Previous Year(s) | No |
| Critical Information, Notes, Justification, Rationale | With a limited budget for media advertising, we must be strategic about which media outlets are used for marketing the college and its programs |
| Consequences of this initiative not being funded | |
| Department Goals | To increase student enrollment on both the Middletown and Newburgh campuses |
| Programs | |
| Locations | |
| Estimated Completion Date | |
| Will this initiative span multiple budget years? | No |
| Importance | Low |
| Funding Source | |
| Created | 12/19/2016 10:27 am |
| Updated | 12/19/2016 10:27 am |
| Goal | How will the initiative support this institutional goal? |
|---|
| Action Step | Responsible Party | Order |
|---|---|---|
| Review last year's survey and make updates | Office of Institutional Advancement | 1 |
| Conduct media survey | Office of Institutional Advancement with Office of IPAR | 2 |
| Review survey results | Office of Institutional Advancement | 3 |
| Make media advertising decisions | Office of Institutional Advancement | 4 |
| Outcome | Order |
|---|---|
| A thoughtful and strategic media advertising plan | 1 |
| Method | Description | Other Method | Responsible Party |
|---|
| INITIAL YEAR COST: | $0.00 |
|---|---|
| RECURRING COST: | $0.00 |
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
| Need | Cost (Initial/Recurring) | Supporting Departments | |
|---|---|---|---|
| TOTAL: | $0.00 / $0.00 | ||
This initiative is not ready for prioritization.
| Date | Department Name | Status | Cost to Date | Funding Source | |
|---|---|---|---|---|---|
| No results found. | |||||