| Initiative Title | Create campus virtual tour |
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| Submitted in Previous Year(s) | 2017 |
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| Critical Information, Notes, Justification, Rationale | The Office of Admissions would like to investigate the opportunity to create a virtual campus tour for our prospective students to view. With the understanding that some of our students have transportation issues or difficulties, creating a virtual tour would certainly help us reach those prospective students who are unable to make it to our large scaled admission events. |
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| Consequences of this initiative not being funded | As we compete with other institutions, it's important that we continue to utilize technology promote our institution. Currently many schools use virtual tours and live chats to outreach to their prospective students. In an effort to stay current with technology, its vital that our institution starts to utilize the technology around us to promote our institution. |
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| Department Goals | Add transparency to the admissions process through the use of innovative technology. |
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| Programs | |
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| Locations | |
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| Estimated Completion Date | 09/03/2018 |
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| Will this initiative span multiple budget years? | No |
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| Importance | Medium |
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| Funding Source | Request for Prioritization |
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| Created | 11/30/2017 7:34 pm |
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| Updated | 11/30/2017 8:55 pm |
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Institutional Goals
| Goal |
How will the initiative support this institutional goal? |
- STRATEGIC PLAN 2015-2020
- PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities
- c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.
|
Creating a virtual tour would help the institution promote our degree and certificate offerings, campus life and student support services to populations and target markets that may not have the opportunity to visit the campus. |
Action Steps
| Action Step |
Responsible Party |
Order |
| Research pricing for videographer |
Admissions & Marketing |
1 |
| Establish date(s) for video shoot |
Admissions & Marketing |
2 |
| Create script & production time line |
Admissions & Marketing |
3 |
| Hire and train student actors |
Admissions & Marketing |
4 |
| Implement Video production shoot |
Admissions & Marketing |
5 |
| Edit and review virtual tour |
Admissions & Marketing |
6 |
| After intital review is done, set-up student focus group to gage their thoughts on the video |
Admissions |
7 |
Expected Outcomes
| Outcome |
Order |
| Enhance the use of technology in our marketing and recruitment efforts |
1 |
Assessment Methods
| Method |
Description |
Other Method |
Responsible Party |
| Focus Groups |
A series of structured discussions with students who are asked a series of open-ended questions designed to collect data about beliefs, attitudes, and experiences. |
|
Admissions & Marketing |
Resources
| INITIAL YEAR COST: |
$5,300.00 |
| RECURRING COST: |
$0.00 |
Equipment
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| 360 Camera |
$300.00
|
- Admissions and Recruitment
|
| TOTAL: |
$300.00 / $0.00 |
|
Facility
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Supply
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Staffing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Training
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Marketing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Other
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| Virtual Tour |
$5000.00
|
- Marketing
- Admissions and Recruitment
|
| TOTAL: |
$5,000.00 / $0.00 |
|
Prioritization
This is initiative is ready for prioritization.
Assessment
| Date | Department Name | Status | Cost to Date | Funding Source | |
| No results found. |