Creation of Online Customized Admissions e-Brochure



Initiative TitleCreation of Online Customized Admissions e-Brochure
Submitted in Previous Year(s)No
Critical Information, Notes, Justification, RationaleDevelop with consultant a customized e-brochure, which is generated based upon the prospect's individual interests and needs. A unique online brochure, as well as a PDF, is generated as a result of a webform filled out by the prospective student. This will greatly enhance our overall recruitment initiatives and better assist us in market segmentation. A version of a sample e-brochure can be located at www.kvcc.edu.
Consequences of this initiative not being fundedLoss of potential students to other colleges due to increased local and online competition.
Department Goals
Programs
Locations
Estimated Completion Date02/26/2010
Will this initiative span multiple budget years?No
ImportanceLow
Funding SourceRequest for Prioritization
Created06/17/2013 5:03 pm
Updated06/17/2013 5:03 pm

Institutional Goals

Goal How will the initiative support this institutional goal?

Action Steps

Action Step Responsible Party Order
Contract with an online marketing consultant to create e-brochure Director of Admissions and Recruitment 1

Expected Outcomes

Outcome Order
More customized message sent to prospective students resulting in stronger enrollment numbers 1

Assessment Methods

Method Description Other Method Responsible Party

Resources

INITIAL YEAR COST: $12,000.00
RECURRING COST: $900.00

Equipment

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Facility

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Supply

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Staffing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Training

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Marketing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Other

Need Cost (Initial/Recurring) Supporting Departments
Annual Web Hosting Fees $900.00 / 900.00
  • Marketing
Setup of e-brochure $12000.00
  • Marketing
TOTAL: $12,000.00 / $900.00

Prioritization

Level 5 Level 4 Level 3 Level 2 Level 1 Initiative Title Department




1
Creation of Online Customized Admissions e-Brochure
$12,000.00 / $900.00
Admissions and Recruitment

Prioritization Notes

Level 3 (Student Services, VP Office)

Will look for alternative funding

Assessment

DateDepartment NameStatusCost to DateFunding Source 
No results found.