Creation of Online Customized Admissions e-Brochure :: PIP System (SUNY Orange)

Creation of Online Customized Admissions e-Brochure Print All

Initiative Title	Creation of Online Customized Admissions e-Brochure
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	Develop with consultant a customized e-brochure, which is generated based upon the prospect's individual interests and needs. A unique online brochure, as well as a PDF, is generated as a result of a webform filled out by the prospective student. This will greatly enhance our overall recruitment initiatives and better assist us in market segmentation. A version of a sample e-brochure can be located at www.kvcc.edu.
Consequences of this initiative not being funded	Loss of potential students to other colleges due to increased local and online competition.
Department Goals
Programs
Locations
Estimated Completion Date	02/26/2010
Will this initiative span multiple budget years?	No
Importance	Low
Funding Source	Request for Prioritization
Created	06/17/2013 5:03 pm
Updated	06/17/2013 5:03 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
COLLEGE III: To implement technological delivery systems in Academic, Student and Administrative Services. 2: To increase the use of information technologies for enhancing education and communication.
STRATEGIC V: Provide a clear, consistent and compelling presentation of Orange County Community College.

Action Steps

Action Step	Responsible Party	Order
Contract with an online marketing consultant to create e-brochure	Director of Admissions and Recruitment	1

Expected Outcomes

Outcome	Order
More customized message sent to prospective students resulting in stronger enrollment numbers	1

Assessment Methods

Method	Description	Other Method	Responsible Party

Resources

INITIAL YEAR COST:	$12,000.00
RECURRING COST:	$900.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
Annual Web Hosting Fees	$900.00 / 900.00	Marketing
Setup of e-brochure	$12000.00	Marketing
TOTAL:	$12,000.00 / $900.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
		Notes View	2	3	Creation of Online Customized Admissions e-Brochure $12,000.00 / $900.00	Admissions and Recruitment

Prioritization Notes

Level 3

Level 3 (Student Services, VP Office)

While this may be useful it is not a high division priority at this time. This initiative should be resubmitted next year for consideration.

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.