The Communications staff has initiated modest digital marketing campaigns with operating budget dollars in the past, and will continue to work within our budget to run small-scale digital marketing initiatives with available dollars. However, with two online degrees available to anyone with an internet connection, the College's need to expand its recruitment reach and a focus on attracting a variety of student types (adults, veterans, visiting students, local workforce prospects), we can capitalize on the ability of digital marketing platforms to pinpoint specific/targeted demographic groups. We can recruit specific demographic groups much more efficiently, consistently and directly via social media and digital platforms, however we need additional dollars to complete a broad, consistent program that can run throughout the year and not just during short-run time periods.