| Initiative Title | Expand purchasing of name buy for veterans and non-traditional students |
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| Submitted in Previous Year(s) | No |
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| Critical Information, Notes, Justification, Rationale | The Office of Admissions purchases prospects from College Bound Selection Service and uses this list to market SUNY Orange to traditional high school aged students. With the high school enrollment expected to decrease the next 5-10 years, the Office of Admissions would like to expand our marketing efforts to include veterans and adults. Therefore, we would like to change our annual purchase of a prospects to a bi-annual purchase, with the second list targeted for adults & veterans |
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| Consequences of this initiative not being funded | As an institution, we are constantly looking for new markets to compensate for the decrease in the traditional student population. If this initiative is not funded, we will not be able to effectively reach out to the adult and veteran population. |
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| Department Goals | Look to create target marketing campaigns through the use of technology & resources. |
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| Programs | |
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| Locations | Main Campus |
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| Estimated Completion Date | 09/01/2018 |
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| Will this initiative span multiple budget years? | Yes |
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| Importance | High |
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| Funding Source | Request for Prioritization |
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| Created | 11/30/2017 8:47 pm |
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| Updated | 11/30/2017 8:54 pm |
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Institutional Goals
| Goal |
How will the initiative support this institutional goal? |
- STRATEGIC PLAN 2015-2020
- PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities
- c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.
|
This initiative would allow us to market to a very specific population |
- STRATEGIC PLAN 2015-2020
- PRIORITY III: Collaboration and Communication: We will develop connections between internal and external constituents and advance mutually beneficial partnerships. We will promote a culture of trust, respect, and collective responsibility.
- c: Improve management of information to increase transparency and centralize communication practices.
|
This initiative will connect us to new prospective student markets. |
Action Steps
| Action Step |
Responsible Party |
Order |
| Contact CBSS to get quote |
Admissions |
1 |
Expected Outcomes
| Outcome |
Order |
| Increased enrollment in our adult and veteran population |
1 |
Assessment Methods
| Method |
Description |
Other Method |
Responsible Party |
| Institutional Data |
Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. |
|
Admissions, Student Services & Institutional Research |
Resources
| INITIAL YEAR COST: |
$2,000.00 |
| RECURRING COST: |
$2,000.00 |
Equipment
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Facility
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Supply
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Staffing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Training
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Marketing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Other
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| 4,000 names |
$2000.00
/ 2000.00 (1st year)
|
- Marketing
- Admissions and Recruitment
|
| TOTAL: |
$2,000.00 / $2,000.00 |
|
Prioritization
This is initiative is ready for prioritization.
Assessment
| Date | Department Name | Status | Cost to Date | Funding Source | |
| No results found. |