Initiative Title | Graphic Artist |
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Submitted in Previous Year(s) | No |
Critical Information, Notes, Justification, Rationale | An entry-level graphic artist, working under the guidance of the Communications Office, would greatly enhance the department's ability to generate publications, flyers, certificates, brochures, web graphics and social media content. At present, there is a significant amount of work flowing through the Communications staff, yet there are more publications requests that need our attention. There remain many people and offices at the College who still are creating their own content for flyers and other publications. many of these folks do not understand design standards and print-house requirements. Some of those folks print their materials in-house, while some others go outside to area printers or big-box stores. These folks do not have relationships with printers, therefore may not get the best price. They also don't understand, and often do not adhere to, the College's branding standards, which leads to an inconsistent look. A graphic artist who is in house and on staff, would greatly enhance our ability to fulfill requests and bring consistency to our diverse array of publications and flyers. Additionally, as the College devotes more dollars to marketing and student recruitment, the Communications staff will be asked to generate more collateral materials (postcards, ads, direct mail pieces, publications, etc.) to support those admissions initiatives. |
Consequences of this initiative not being funded | The College will continue to see the distribution of items that are inconsistent in style and do not adhere to the College's branding standards. It also means we may miss out on other opportunities, such as expanded social media marketing and enhanced web site content. We know we will be asked to create more collateral materials as the College expands the marketing budget to support much-needed student recruitment initiatives. Without the ability to expand our output, we will be required to prioritize those jobs/requests that we can complete. With the emphasis squarely on recruitment, many other "non-recruitment" requests (certificates, certain types of flyers and announcements, web support, and social media support) likely will have to be denied. |
Department Goals | Support the College’s student recruitment and admissions efforts, Utilize social media to build connections to the College with various audiences, and augment College-wide communications, Broaden College-wide usage of branding guidelines |
Programs | |
Locations | Main Campus, Newburgh Campus |
Estimated Completion Date | 10/31/2017 |
Will this initiative span multiple budget years? | Yes |
Importance | High |
Funding Source | Operating Budget |
Created | 12/05/2016 11:15 am |
Updated | 12/05/2016 11:15 am |
Goal | How will the initiative support this institutional goal? |
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We know we will be asked to create more collateral materials as the College expands the marketing budget to support much-needed student recruitment initiatives. At present, there is a significant amount of work flowing through the Communications staff, yet there are more publications requests that need our attention. Without the ability to expand our output, we will be required to prioritize those jobs/requests that we can complete. With the emphasis squarely on recruitment, many other "non-recruitment" requests (certificates, certain types of flyers and announcements, web support, and social media support) likely will have to be denied. |
Action Step | Responsible Party | Order |
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Develop Job Description | Institutional Advancement | 1 |
Search and Hire Graphic Artist | HR and Institutional Advancement | 2 |
Outcome | Order |
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Hire Graphic Artist | 1 |
Method | Description | Other Method | Responsible Party |
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INITIAL YEAR COST: | $45,280.00 |
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RECURRING COST: | $42,780.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
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Laptop and Furniture | $2500.00 |
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|
TOTAL: | $2,500.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
An entry-level graphic artist, working under the guidance of the Communications Office, would greatly enhance the department's ability to generate publications, flyers, certificates, brochures, web graphics and social media content. | $42780.00 / 42780.00 (1st year) |
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|
TOTAL: | $42,780.00 / $42,780.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
This initiative is not ready for prioritization.
Date | Department Name | Status | Cost to Date | Funding Source | |
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No results found. |