2017 - 2018 Communications Office Plan

A general statement (narrative) about what the department wants to accomplish.

Last updated on: 12/02/2016 10:21 am by Mike Albright

Shrink Box

The Communications staff expects to continue supporting most departments on campus with communications, publications, advertising, marketing and other assistance as needed. We will support the College’s student recruitment and admissions efforts; maintain, and expand where possible, College communications with local and regional media outlets; utilize social media to build connections to the College with various audiences, work to broaden the methods by which we make external audiences aware of the College; and collaborate with the College community to streamline and improve, where possible, College-wide internal communications. We will also continue to support adherence to the College's branding standards and will seek to expand our digital marketing efforts to further support student recruitment and awareness of the College by members of the general community.

Department Goals

Specific things the department wishes to achieve or accomplish this academic year.

# Department Goal
1 Support the College’s student recruitment and admissions efforts
2 Expand digital marketing efforts to augment student recruitment and College awareness
3 Maintain, and expand where possible, College communications with local and regional media outlets
4 Utilize social media to build connections to the College with various audiences, and augment College-wide communications
5 Revise web site in conjunction with implementation of new content management system (CMS) and catalog software
6 Broaden College-wide usage of branding guidelines

Initiatives

Projects or processes that would assist you in achieving one or more of your goals this academic year.