Initiative Title | Marketing and Communications Assistant |
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Submitted in Previous Year(s) | No |
Critical Information, Notes, Justification, Rationale | The Communications staff, by comparisons to many of our sister community colleges in SUNY, is understaffed on the marketing/communications side. An assistant in the role envisioned here would help the College expand our publications and marketing productions, greatly expand our web and digital presences, and support marketing initiatives for TV, radio, print and digital campaigns. The College currently has a strategic priority to “Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.” We are doing this to the best of our ability with the staff on hand, but could greatly enhance our effectiveness and reach with an assistant. This position was actually advertised to be filled in 2017 but was pulled off the table when enrollment came in under projections and a series of open position searches were halted. |
Consequences of this initiative not being funded | We will have limited ability to expand our communications and marketing at a time when student recruitment and retention is vital to the College, particularly in growing areas such as social media and digital marketing. |
Department Goals | |
Programs | |
Locations | Main Campus, Newburgh Campus |
Estimated Completion Date | 10/01/2020 |
Will this initiative span multiple budget years? | Yes |
Importance | High |
Funding Source | Request for Prioritization |
Created | 11/18/2019 2:50 pm |
Updated | 12/13/2019 11:32 am |
Goal | How will the initiative support this institutional goal? |
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An additional staff member will allow us to generate more marketing materials, press releases, direct mail pieces and social media content to generate additional awareness about the College and to help attract prospective students to the College. |
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An additional staff member will allow us to generate materials, press releases and social media content to that can better/further connect us with current students to help retain them |
Action Step | Responsible Party | Order |
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Refresh job description | Communications | 1 |
Advertise Opening | HR | 2 |
Complete Search | HR | 3 |
Integrate new employee into department | Communications | 4 |
Outcome | Order |
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This newly requested position would allow us to go above-and-beyond our current output at a time when marketing and communications are vitally important to recruiting new students | 1 |
Method | Description | Other Method | Responsible Party |
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Institutional Data | Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. | IPAR |
INITIAL YEAR COST: | $41,000.00 |
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RECURRING COST: | $40,000.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
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laptop | $1000.00 |
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TOTAL: | $1,000.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
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Marketing and Communications Assistant salary | $40000.00 / 40000.00 (1st year) |
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TOTAL: | $40,000.00 / $40,000.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Need | Cost (Initial/Recurring) | Supporting Departments | |
---|---|---|---|
TOTAL: | $0.00 / $0.00 |
Date | Department Name | Status | Cost to Date | Funding Source | |
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No results found. |