Marketing and Communications Assistant :: PIP System (SUNY Orange)

Marketing and Communications Assistant Print All

Initiative Title	Marketing and Communications Assistant
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	The Communications staff, by comparisons to many of our sister community colleges in SUNY, is understaffed on the marketing/communications side. An assistant in the role envisioned here would help the College expand our publications and marketing productions, greatly expand our web and digital presences, and support marketing initiatives for TV, radio, print and digital campaigns. The College currently has a strategic priority to “Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.” We are doing this to the best of our ability with the staff on hand, but could greatly enhance our effectiveness and reach with an assistant. This position was actually advertised to be filled in 2017 but was pulled off the table when enrollment came in under projections and a series of open position searches were halted.
Consequences of this initiative not being funded	We will have limited ability to expand our communications and marketing at a time when student recruitment and retention is vital to the College, particularly in growing areas such as social media and digital marketing.
Department Goals
Programs
Locations	Main Campus, Newburgh Campus
Estimated Completion Date	10/01/2020
Will this initiative span multiple budget years?	Yes
Importance	High
Funding Source	Request for Prioritization
Created	11/18/2019 2:50 pm
Updated	12/13/2019 11:32 am

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.	An additional staff member will allow us to generate more marketing materials, press releases, direct mail pieces and social media content to generate additional awareness about the College and to help attract prospective students to the College.
STRATEGIC PLAN 2015-2020 PRIORITY II: Student Support and Success: We will support our students in achieving their educational and career goals. c: Increase student retention, completion, transfer, and employment readiness.	An additional staff member will allow us to generate materials, press releases and social media content to that can better/further connect us with current students to help retain them

Action Steps

Action Step	Responsible Party	Order
Refresh job description	Communications	1
Advertise Opening	HR	2
Complete Search	HR	3
Integrate new employee into department	Communications	4

Expected Outcomes

Outcome	Order
This newly requested position would allow us to go above-and-beyond our current output at a time when marketing and communications are vitally important to recruiting new students	1

Assessment Methods

Method	Description	Other Method	Responsible Party
Institutional Data	Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc.		IPAR

Resources

INITIAL YEAR COST:	$41,000.00
RECURRING COST:	$40,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
laptop	$1000.00	Information Services & Network Infrastructure
TOTAL:	$1,000.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
Marketing and Communications Assistant salary	$40000.00 / 40000.00 (1st year)	Communications Office
TOTAL:	$40,000.00 / $40,000.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
			1		Marketing and Communications Assistant $41,000.00 / $40,000.00	Communications Office

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
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