Marketing of all programs :: PIP System (SUNY Orange)

Marketing of all programs Print All

Initiative Title	Marketing of all programs
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	With the new state-of -the-art programs in technology it is necessary to get the word out to the public, as well as high schools etc as to the new offerings.
Consequences of this initiative not being funded	Enrollment will not be maximized
Department Goals
Programs	AAS CIS, AAS Electrical Engineering Technology, AAS Information Technology
Locations
Estimated Completion Date	08/12/2013
Will this initiative span multiple budget years?	Yes
Importance	Low
Funding Source	Request for Prioritization
Created	06/17/2013 5:02 pm
Updated	06/17/2013 5:02 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC V: Provide a clear, consistent and compelling presentation of Orange County Community College.

Action Steps

Action Step	Responsible Party	Order
Consult w/ Marketing to Develope Strategies	Marketing & Department Chair	1
Implement Strategies Through out the year	Marketing	2

Expected Outcomes

Outcome	Order
Higher enrollment due to public visibility	1

Assessment Methods

Method	Description	Other Method	Responsible Party

Resources

INITIAL YEAR COST:	$2,000.00
RECURRING COST:	$2,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
Flyers, Paper & TV ads	$2000.00 / 2000.00 (1st year)	Marketing
TOTAL:	$2,000.00 / $2,000.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
			38 Notes View	1	Marketing of all programs $2,000.00 / $2,000.00	Computer Science and Technology AAS CIS AAS Electrical Engineering Technology AAS Information Technology

Prioritization Notes

Level 2

Level 2 (Business Math Science and Technology, AVP Office)

Same as 11

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.