| Initiative Title | Purchase Text Messaging |
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| Submitted in Previous Year(s) | 2017 |
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| Critical Information, Notes, Justification, Rationale | Our students of today expect a different type of communication with admissions departments. The Office of Admissions would like to purchase text messaging to help streamline the enrollment process for these students. |
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| Consequences of this initiative not being funded | As of today, our main method of communication is with email. Based on conversations the Office of Admissions has had with students & high school administrators, we now understand that many students are not using their emails as efficiently as in years past. Students are connected via their phone and text messaging would allow us to get clear information to our students. |
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| Department Goals | Enhance communication with incoming students |
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| Programs | |
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| Locations | Main Campus |
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| Estimated Completion Date | 04/01/2020 |
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| Will this initiative span multiple budget years? | Yes |
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| Importance | High |
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| Funding Source | Operating Budget |
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| Created | 11/24/2019 8:17 am |
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| Updated | 01/16/2020 12:21 pm |
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Institutional Goals
| Goal |
How will the initiative support this institutional goal? |
- STRATEGIC PLAN 2015-2020
- PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities
- c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.
|
Text messaging will delivery the communication students are looking for today. A more immediate response to their needs. |
Action Steps
| Action Step |
Responsible Party |
Order |
| Purchase Text Messaging |
Admissions & Business Office |
1 |
Expected Outcomes
| Outcome |
Order |
| Providing communication students come to expect. |
1 |
Assessment Methods
| Method |
Description |
Other Method |
Responsible Party |
| Other |
Enter other assessment method |
Admissions Survey sent to all applied, accepted and enrolled students about their enrollment experience |
Admissions |
Resources
| INITIAL YEAR COST: |
$5,000.00 |
| RECURRING COST: |
$5,000.00 |
Equipment
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| Text messaging product |
$5000.00
/ 5000.00 (1st year)
|
- Information Technology, CIO Office
|
| TOTAL: |
$5,000.00 / $5,000.00 |
|
Facility
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Supply
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Staffing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| Text messaging product |
$0.00
/ 0.00 (1st year)
|
- Information Technology, CIO Office
|
| TOTAL: |
$0.00 / $0.00 |
|
Training
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Marketing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Other
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Prioritization
This is initiative is ready for prioritization.
Assessment
| Date | Department Name | Status | Cost to Date | Funding Source | |
| No results found. |