Research and develop the appropriate target market strategies to enhance program development. :: PIP System (SUNY Orange)

Research and develop the appropriate target market strategies to enhance program development. Print All

Initiative Title	Research and develop the appropriate target market strategies to enhance program development.
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	Once we have a better understanding of our target audience, we will be able to establish and offer new courses that our target market wants.
Consequences of this initiative not being funded	If our department is not able to conduct this research, we will not be in an optimal position to develop new classes for our students.
Department Goals	Build strong partnerships and collaborations with external organizations
Programs	Programming and Business Solutions
Locations	Main Campus, Newburgh Campus
Estimated Completion Date
Will this initiative span multiple budget years?	Yes
Importance	Low
Funding Source	Request for Prioritization
Created	11/30/2017 3:06 pm
Updated	01/18/2018 10:37 am

Institutional Goals

Goal	How will the initiative support this institutional goal?
ACADEMIC MASTER PLAN 2016-2020 Programming Objective #4: Design learning opportunities that acknowledge and support the diverse and transitional nature of students’ educational paths.	Once we have a greater understanding of our target market, we will be able to offer courses that are diverse and available for all of our students.
ACADEMIC MASTER PLAN 2016-2020 Programming Objective #5: Offer noncredit education and workforce development opportunities that support the needs of public and private organizations in the community.	As we gain a greater knowledge of our student market, we will offer courses that our students will want and need for their professional careers.

Action Steps

Action Step	Responsible Party	Order
Determine our target market niche.	Brenda Capuano	1
Develop the marketing strategies that are warranted by the target market audience.	Brenda Capuano	2
Establish new classes based on our market research.	Brenda Capuano	3

Expected Outcomes

Outcome	Order
Based on our research, we will better define our target audience.	1
Based on sound research, we will be able to offer new classes that our market desires.	2

Assessment Methods

Method	Description	Other Method	Responsible Party
Student Surveys: Satisfaction Need	Surveys can be developed internally and administered to assess student frequency, importance, need and satisfaction institution’s staff, office and services and programming.		Brenda Capuano
Focus Groups	A series of structured discussions with students who are asked a series of open-ended questions designed to collect data about beliefs, attitudes, and experiences.		Brenda Capuano

Resources

INITIAL YEAR COST:	$1,000.00
RECURRING COST:	$1,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
Student Surveys	$1000.00 / 1000.00 (1st year)	Alumni Relations and Special Events Information Technology, CIO Office Center for Student Involvement
TOTAL:	$1,000.00 / $1,000.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
Assist with target market strategies	$0.00	Communications Office Institutional Planning Assessment and Research
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
				7	Research and develop the appropriate target market strategies to enhance program development. $1,000.00 / $1,000.00	CAPE Programming and Business Solutions

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.