Secure funding for advertising/marketing/publicity. :: PIP System (SUNY Orange)

Secure funding for advertising/marketing/publicity. Print All

Initiative Title	Secure funding for advertising/marketing/publicity.
Submitted in Previous Year(s)	2019
Critical Information, Notes, Justification, Rationale	We seek to increase attendance at our many departmental events as these events represent an invaluable outreach opportunity for our department and our college.
Consequences of this initiative not being funded	Attendance at departmental events will continue to languish thereby undermining our ability to provide outreach to the community.
Department Goals	Increase visibility for all departmental productions and events.
Programs
Locations	Main Campus, Newburgh Campus
Estimated Completion Date	09/30/2020
Will this initiative span multiple budget years?	Yes
Importance	High
Funding Source	Operating Budget
Created	10/29/2019 1:02 pm
Updated	10/29/2019 2:05 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
COLLEGE GOALS as of 2011 1. To provide high quality academic courses and programs that prepare a diverse student population to achieve its educational, employment and enrichment goals.
COLLEGE GOALS as of 2011 2. To engage learners in an environment that develops their knowledge and skills in critical thinking, information and technology literacy, effective communication and enhances their awareness of civic responsibility and cultural diversity.
COLLEGE GOALS as of 2011 3. To establish public and private partnerships and provide programs and services that support and serve our county’s educational, economic, civic and cultural needs.
MIDDLESTATES STANDARDS 13. Related Educational Activities
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.
STRATEGIC PLAN 2015-2020 PRIORITY III: Collaboration and Communication: We will develop connections between internal and external constituents and advance mutually beneficial partnerships. We will promote a culture of trust, respect, and collective responsibility. a: Foster stronger connections among academic programs, business, & industry to increase applied learning opportunities for students.
STRATEGIC PLAN 2015-2020 PRIORITY III: Collaboration and Communication: We will develop connections between internal and external constituents and advance mutually beneficial partnerships. We will promote a culture of trust, respect, and collective responsibility. d: Strengthen the sense of community to improve the institutional climate and promote collegiality, civility, and mutual respect.
ACADEMIC MASTER PLAN 2016-2020 The Student Experience Objective #1: Improve communication among faculty, staff, and students.
ACADEMIC MASTER PLAN 2016-2020 Programming Objective #2: Collaborate across all areas of the College to ensure relevant support for academic programming and a comprehensive, diverse student experience.

Action Steps

Action Step	Responsible Party	Order
Request restoration of publicity budget line. Advertise our events.	Departmental.	1

Expected Outcomes

Outcome	Order
Increased attendance.	1
Enhance recruitment of new students through increased visibility.	2
Public acknowledgement of student effort.	3

Assessment Methods

Method	Description	Other Method	Responsible Party
Tracking	Usage of programs, services, participation can be tracked; demographic information may also be able to be collected.		Departmental.

Resources

INITIAL YEAR COST:	$5,000.00
RECURRING COST:	$5,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
Advertising.	$5000.00 / 5000.00 (1st year)	Institutional Advancement, VP Office Communications Office
TOTAL:	$5,000.00 / $5,000.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

This initiative is not ready for prioritization.

Please enter How the initiative will support the chosen goals

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.