| Initiative Title | Secure funding for advertising/marketing/publicity. |
|---|
| Submitted in Previous Year(s) | 2019 |
|---|
| Critical Information, Notes, Justification, Rationale | We seek to increase attendance at our many departmental events as these events represent an invaluable outreach opportunity for our department and our college. |
|---|
| Consequences of this initiative not being funded | Attendance at departmental events will continue to languish thereby undermining our ability to provide outreach to the community. |
|---|
| Department Goals | Curricular / Extracurricular development., Increase visibility for all department productions and events. |
|---|
| Programs | |
|---|
| Locations | Main Campus, Newburgh Campus |
|---|
| Estimated Completion Date | 09/25/2023 |
|---|
| Will this initiative span multiple budget years? | Yes |
|---|
| Importance | Medium |
|---|
| Funding Source | Operating Budget |
|---|
| Created | 12/03/2022 2:54 pm |
|---|
| Updated | 12/03/2022 2:54 pm |
|---|
Institutional Goals
| Goal |
How will the initiative support this institutional goal? |
- COLLEGE GOALS as of 2011
- 1. To provide high quality academic courses and programs that prepare a diverse student population to achieve its educational, employment and enrichment goals.
|
Student success. |
- COLLEGE GOALS as of 2011
- 2. To engage learners in an environment that develops their knowledge and skills in critical thinking, information and technology literacy, effective communication and enhances their awareness of civic responsibility and cultural diversity.
|
Enhance student success by providing cultural opportunities. |
- COLLEGE GOALS as of 2011
- 3. To establish public and private partnerships and provide programs and services that support and serve our county’s educational, economic, civic and cultural needs.
|
Provide cultural opportunities. |
- MIDDLESTATES STANDARDS
- 13. Related Educational Activities
|
Provide cultural opportunities. |
- STRATEGIC PLAN 2020-2025
- Strengthen our Region’s Economic Future: Teach and Train for a Brighter Tomorrow
- Goal #1: Expand workforce development in emerging, innovative fields
|
Enhance student success by providing cultural opportunities. |
- STRATEGIC PLAN 2020-2025
- Strengthen our Region’s Economic Future: Teach and Train for a Brighter Tomorrow
- Goal #4: Realign the image of the College as a realistic opportunity for all residents of the region
|
Provide cultural opportunities. |
Action Steps
| Action Step |
Responsible Party |
Order |
| Request restoration of publicity budget line. Advertise our events. |
Departmental. |
1 |
Expected Outcomes
| Outcome |
Order |
| Increased attendance. |
1 |
| Enhance recruitment of new students through increased visibility. |
2 |
| Public acknowledgement of student effort. |
3 |
Assessment Methods
| Method |
Description |
Other Method |
Responsible Party |
| Tracking |
Usage of programs, services, participation can be tracked; demographic information may also be able to be collected. |
|
Departmental. |
Resources
| INITIAL YEAR COST: |
$5,000.00 |
| RECURRING COST: |
$5,000.00 |
Equipment
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Facility
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Supply
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Staffing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Training
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Marketing
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| Advertising. |
$5000.00
/ 5000.00 (1st year)
|
- Institutional Advancement, VP Office
- Communications Office
|
| TOTAL: |
$5,000.00 / $5,000.00 |
|
Other
| Need |
Cost (Initial/Recurring) |
Supporting Departments |
| TOTAL: |
$0.00 / $0.00 |
|
Prioritization
This is initiative is ready for prioritization.
Assessment
| Date | Department Name | Status | Cost to Date | Funding Source | |
| No results found. |