Best practice in student service communication plans is the inclusion of SMS texting.  Text messages have higher read rates and help build personal connection between institutions and students.  COVID-19 has only reinforced that phones are the default method of communication and online engagement (over computer use).  TutorTrac and AdvisorTrac (under the parent company of RedRock) offers a TextAlert module that SUNY Orange uses to connect students to their support services.  Each student can individually opt in to receive the alerts via SMS message if they prefer that method of communication. If students decide to opt in to receiving texts, they can receive text reminders, cancellation notifications, or confirmations. Staff can send reminders directly to notify students to come to a different appointment location, or if there is a delay in start time, or a last minute cancellation. Students typically prefer being notified via text messages, and so this module is built and designed around this need. The TextAlerts do not replace forms of communication but add to appointment reminders and can also receive center bulletins.  

The TextAlert Module is a one-time purchase price of $695, followed by an annual maintenance fee of $75/year.  With the impending transition to the same license for TutorTrac and AdvisorTrac under the TracCloud, one TextAlert module will support both Trac applications.