Video Equipment :: PIP System (SUNY Orange)

Video Equipment Print All

Initiative Title	Video Equipment
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	Using borrowed or hand-me-down equipment during the 2019-20 academic year, the Communications staff has cobbled together video messages from the President, shout-outs from the President (recognizing successes at the College by students, faculty and staff) and other projects for website and social media usage. We have been limited in our ability to generate top-quality video for these purposes, and have been unable to generate additional video for student recruitment, retention, etc., because we don't have a lighting, lavalier microphones, and other production equipment.
Consequences of this initiative not being funded	We are missing out on opportunities for creating additional, high-quality video content that can support student recruitment, employee highlights, College awareness and other marketing/communications initiatives. In today's media society, the ability to quickly generate in-house, quality video is vitally important, and the right equipment is the first step in meeting that need.
Department Goals
Programs
Locations	Main Campus, Newburgh Campus
Estimated Completion Date	10/01/2020
Will this initiative span multiple budget years?	No
Importance	Medium
Funding Source	Request for Prioritization
Created	11/18/2019 2:06 pm
Updated	12/13/2019 11:36 am

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities c: Expand the visibility of the College’s excellent programs and services through strategic marketing efforts.	Acquiring quality video equipment for use by the Communications Office will allow us to capitalize further on initiatives we've already undertaken with borrowed equipment. We'll be better able to generate higher quality marketing materials and social media content to generate additional awareness about the College and to help attract prospective students to the College.
STRATEGIC PLAN 2015-2020 PRIORITY II: Student Support and Success: We will support our students in achieving their educational and career goals. c: Increase student retention, completion, transfer, and employment readiness.	Acquiring quality video equipment for use by the Communications Office will allow us to capitalize further on initiatives we've already undertaken with borrowed equipment. We'll be better able to inform current students of College programs/services that can support College retention efforts.

Action Steps

Action Step	Responsible Party	Order
Identify Equipment Needs	Communications	1
Purchase equipment	Communications	2

Expected Outcomes

Outcome	Order
Expand College awareness within the greater community	1
Aid in Student Recruitment and Retention	2
Improve content on website and social media platforms that will connect prospective students and community members with the College	3

Assessment Methods

Method	Description	Other Method	Responsible Party
Tracking	Usage of programs, services, participation can be tracked; demographic information may also be able to be collected.		Office of Communications

Resources

INITIAL YEAR COST:	$4,000.00
RECURRING COST:	$0.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
Video Equipment	$4000.00	Center for Teaching and Learning Information Services & Network Infrastructure
TOTAL:	$4,000.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office SUNYOrange PLUS	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL Financial Aid Global Studies Governance High School Equivalency (HSE) Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Workforce Development Programming Workforce Student Support Youth Empowerment Program	Initiative Title	Department
7	12	5	3		Video Equipment $4,000.00 / $0.00	Communications Office

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
No results found.