Hire admissions recruiter position - Full-time

Hire admissions recruiter position - Full-time Print All

Initiative Title	Hire admissions recruiter position - Full-time
Submitted in Previous Year(s)	2017
Critical Information, Notes, Justification, Rationale	With the demand to increase enrollment, The Office of Admissions would like to request funding for a full-time admissions recruiter position. This person would recruit at local community events and would act as a community liaison between SUNY Orange, Admissions & the local community. Currently admissions has three professional staff members that recruit in multiple counties throughout the fall and spring semester. Having another staff member would allow us to be more strategic in terms of what type of student population we would like to increase (i.e. adult population). Our focal point would be on recruiting adult and veterans along with specialty programs such as the honors program. We would like the opportunity to split a position with Elaine Torda, Coordinator of the Honors program, to help with her recruitment efforts in our local high schools.
Consequences of this initiative not being funded	As the institution and administration makes a push to increase our enrollment activity in Newburgh and our potential new Port Jervis location, this would be a great opportunity to have additional support to help increase our visibility in the community. Not having this position would not give us the opportunity to attend events that may attract new markets and student populations.
Department Goals
Programs
Locations	Main Campus, Newburgh Campus, Other Instructional Site
Estimated Completion Date	09/03/2018
Will this initiative span multiple budget years?	Yes
Importance	High
Funding Source	Request for Prioritization
Created	11/24/2018 10:07 pm
Updated	06/10/2019 12:05 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2015-2020 PRIORITY I: Awareness and Access: We will raise the visibility of the College and communicate the value of a SUNY Orange education through enhanced outreach efforts and educational opportunities b: Increase the number of faculty, staff, and students to reflect the diversity of Orange County through focused recruitment initiatives.	Having an additional staff member would allow the admissions office to strategically market and recruit non-traditional, adult, veteran and honors students. This type of recruiting will help us compensate for the low high school graduation rates, which will continue to decline over the next 5-10 years.
STRATEGIC PLAN 2015-2020 PRIORITY II: Student Support and Success: We will support our students in achieving their educational and career goals. d: Engage in comprehensive review of program offerings, delivery formats, and course scheduling to meet the needs of diverse populations	Having this position would enable us to attend more community and recruitment events. In addition, we would be able to target market the adult population, which would support administrations vision to increase this student population. More focus can be given to the Newburgh Campus and the ability to serve the adult market. With areas such as West Point and Stewart Air Force base, we have an incredible opportunity to increase visibility and enhance our adult market in Newburgh.

Action Steps

Action Step	Responsible Party	Order
Request funding for position	Admissions	1

Expected Outcomes

Outcome	Order
Increase of enrollment and support services for adult students, particularly at the Newburgh Campus.	1
Increase overall enrollment at SUNY Orange.	2

Assessment Methods

Method	Description	Other Method	Responsible Party
Other	Enter other assessment method	Enrollment Data based on attended programs and events.	Admissions & Student Services

Resources

INITIAL YEAR COST:	$65,000.00
RECURRING COST:	$65,000.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
Full-time admissions recruiter with salary and benefits	$65000.00 / 65000.00 (1st year)	Honors Program Admissions and Recruitment
TOTAL:	$65,000.00 / $65,000.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
11 Notes View	11 Notes View	9 Notes View	5 Notes View	4	Hire admissions recruiter position - Full-time $65,000.00 / $65,000.00	Admissions and Recruitment

Prioritization Notes

Level 2 (Enrollment Mgt and Student Financial Services, AVP Office)

Although ranked lower than some of the other priorities, I appreciate the need for expanding the Admissions staff especially as we consider Port Jervis and Innovation Grand Street.

The size of the admissions staff has not changed in over a decade and the demands on the office continue to grow. I applaud Maynard and his team for their exemplary work and know that a recruiter would only extend the opportunities to meet with prospective students on and off campus.

Level 3 (Student Services, VP Office)

Although ranked lower than some of the other priorities, I appreciate the need for expanding the Admissions staff especially as we consider Port Jervis and Innovation Grand Street.

Level 4 (PBIE Committee)

This initiative comes back to us this academic year; it was part of a more comprehensive initiative that was approved previously. Most components of last year’s “Improve Staffing Levels within Student Services” are currently being funded by budget reallocation. However, the position of admissions recruiter was not searched. Hence that office is still in need of increasing its staffing levels. More support is needed in admissions, an additional recruiter will allow us to expand our recruitment efforts in both quantity and quality.

Level 5 (Cabinet)

Admissions requirement

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
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