Purchase Niche Student Experience :: PIP System (SUNY Orange)

Purchase Niche Student Experience Print All

Initiative Title	Purchase Niche Student Experience
Submitted in Previous Year(s)	No
Critical Information, Notes, Justification, Rationale	Students who search SUNY Orange with Niche along with competing schools, Niche would complete audience remarketing and will forward information on SUNY Orange for those who visit sister school sites.
Consequences of this initiative not being funded	Missed opportunity to capture a new market of students.
Department Goals	Utilize technology to enhance student communication and office efficiencies
Programs
Locations
Estimated Completion Date	04/01/2022
Will this initiative span multiple budget years?	No
Importance	Medium
Funding Source	Request for Prioritization
Created	12/03/2021 2:50 pm
Updated	02/07/2022 3:26 pm

Institutional Goals

Goal	How will the initiative support this institutional goal?
STRATEGIC PLAN 2020-2025 Empower Student Success: Equitably link students with their aspirations Goal #2: Provide individualized resources and guidance to ensure student readiness to succeed at SUNY Orange	New way of marketing our product to students looking at competing schools.

Action Steps

Action Step	Responsible Party	Order
Research Niche	Admissions & Marketing	1

Expected Outcomes

Outcome	Order
Increase in enrollment	1

Assessment Methods

Method	Description	Other Method	Responsible Party
Institutional Data	Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc.		Admissions, Marketing and IR

Resources

INITIAL YEAR COST:	$9,900.00
RECURRING COST:	$9,900.00

Equipment

Need	Cost (Initial/Recurring)	Supporting Departments
Software and Subscription	$9900.00 / 9900.00 (1st year)	Marketing Admissions and Recruitment
TOTAL:	$9,900.00 / $9,900.00

Facility

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Supply

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Staffing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Training

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Marketing

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Other

Need	Cost (Initial/Recurring)	Supporting Departments
TOTAL:	$0.00 / $0.00

Prioritization

Level 5 Level 5 Cabinet Middle States	Level 4 Level 4 PBIE Committee	Level 3 Level 3 Academic Affairs and Student Services, Provost, VP Office Administration and Finance, VP Office Board of Trustees Chief Diversity Officer Institutional Advancement, VP Office President, Office of Student Services, VP Office SUNY Orange Foundation Sustainability Workforce Development, Strategy & Innovation, VP Office	Level 2 Level 2 Alumni Relations and Special Events Athletics Business Math Science and Technology, AVP Office Business Office CAPE Career and Internship Services Communications Office Enrollment Mgt and Student Financial Services, AVP Office Facilities Food Tech Grants Health Professions, AVP Office Hudson Valley Educational Consortium Human Resources, AVP Office Information Technology, CIO Office Institutional Planning Assessment and Research Lab School Learning & Student Success, AVP Office Liberal Arts, AVP Office Marketing Newburgh Campus Phi Theta Kappa Security Student Engagement and Completion, AVP Office	Level 1 Level 1 Academic Advising Academic Support Middletown Academic Support Newburgh Academic Technology Accessibility Services Admissions and Recruitment Arts and Communication Behavioral Sciences Biology Bursar Business Capital Projects Center for Student Involvement Center for Teaching and Learning Clinical Laboratory Science Computer Science and Technology Criminal Justice Cultural Affairs Custodial and Grounds Dental Hygiene Deployment & Operations Diagnostic Imaging Education Educational Opportunities Program Educational Partnerships English Enrollment Support Services Environmental Health and Safety ESL CAPE Financial Aid Global Studies Governance Honors Program HVAC Information Services & Network Infrastructure Interdisciplinary Studies Liberty Partnership Program Library Mail and Copy Services Maintenance Mathematics Movement Science Nursing Occupational Therapy Payroll Physical Therapy Records and Registration Science Engineering and Architecture Student Services - Data Management Student Services Central Student Services Newburgh Campus Student Support Initiatives Testing Center TRiO Student Support Services Unused Wellness Center Work Force Development CAPE	Initiative Title	Department
54	54	8	7	4	Purchase Niche Student Experience $9,900.00 / $9,900.00	Admissions and Recruitment

Assessment

Date	Department Name	Status	Cost to Date	Funding Source
12/01/2022	Admissions and Recruitment	On hold	15000.00	Not a current priority