Purchase Niche Student Experience



Initiative TitlePurchase Niche Student Experience
Submitted in Previous Year(s)No
Critical Information, Notes, Justification, Rationale

Students who search SUNY Orange with Niche along with competing schools, Niche would complete audience remarketing and will forward information on SUNY Orange for those who visit sister school sites. 

Consequences of this initiative not being funded

Missed opportunity to capture a new market of students. 

Department Goals
Programs
Locations
Estimated Completion Date04/01/2022
Will this initiative span multiple budget years?No
ImportanceLow
Funding SourceRequest for Prioritization
Created12/12/2023 1:57 pm
Updated12/12/2023 1:58 pm

Institutional Goals

Goal How will the initiative support this institutional goal?
New way of marketing our product to students looking at competing schools.

Action Steps

Action Step Responsible Party Order
Research Niche Admissions & Marketing 1

Expected Outcomes

Outcome Order
Increase in enrollment 1

Assessment Methods

Method Description Other Method Responsible Party
Institutional Data Review both program and student data that is collected at the institutional level. Data can include program enrollment, retention, transfer, student GPA, etc. Admissions, Marketing and IR

Resources

INITIAL YEAR COST: $9,900.00
RECURRING COST: $9,900.00

Equipment

Need Cost (Initial/Recurring) Supporting Departments
Software and Subscription $9900.00 / 9900.00 (1st year)
  • Marketing
  • Admissions and Recruitment
TOTAL: $9,900.00 / $9,900.00

Facility

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Supply

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Staffing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Training

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Marketing

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Other

Need Cost (Initial/Recurring) Supporting Departments
TOTAL: $0.00 / $0.00

Prioritization

Level 5 Level 4 Level 3 Level 2 Level 1 Initiative Title Department

33
18
6
5
Purchase Niche Student Experience
$9,900.00 / $9,900.00
Admissions and Recruitment

Assessment

DateDepartment NameStatusCost to DateFunding Source 
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